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Watch The Secret World of... Season 2 Episode 5 online. Maybe available on Youtube, Netflix, PrimeVideo, Hulu, Disney and other legal streaming platforms.

Jo Brand tears open the nostalgic story behind Britain's most popular breakfast cereals. Three British companies fought it out and shaped this market over decades: Kellogg's, Weetabix and Jordans. Now they battle it out as modern consumers prioritise nutrition, while new, independent rivals with big ideas compete for their own place at the breakfast table.